Impact
Profit and purpose, in the same cup
Fairtrade beans, composted grounds, wages above the minimum and a five per cent pledge to social causes. This is how Coffee Star runs.
- 5%Of net profit pledged to social causes
- FairtradeCertified beans, every cup
- Bean2BlossomGrounds composted, not dumped
- UNGCParticipant ID 153705
- On this page
- Why
- Programmes
- Proof
- People
- Reporting
01 · Why
Why ESG, from day one
We started in 2020 with one rule: a business should make a profit and a positive contribution to society and the environment, together. Our founder calls it conscious capitalism. We run it as four Ps: product, people, planet, profit. Product means beans sustainably sourced and Fairtrade-certified. People means wages above the national minimum. Planet means zero-waste practice since 2024. Profit means at least five per cent of net profit committed to social causes.
On stage at MAHA 2026 we shared three working rules: do business honestly and openly; talk with customers, suppliers, staff and the people around us; and choose suppliers who also look after the environment and their workers.
02 · Programmes
Programmes
What we run, what we are building, and what is paused.
Bean2Blossom
Used coffee grounds are collected from our machines on service visits and composted instead of being sent to landfill. The compost goes to urban farming and landscaping. It is the simplest thing we do, and the one we are proudest of.
MyCelium
Used grounds become the growing substrate for mushroom cultivation. We are targeting partnerships with B40 communities.
Inclusive Business Programme
With SME Corp Malaysia and MAIWP, we are preparing to train asnaf recipients as micro-entrepreneurs who operate Coffee Star kiosks at mosques. The aim is a livelihood, built on a kiosk we already know how to run.
Suqya @ Road2Haramain
A waqf project to serve free coffee to Malaysian pilgrims at the Haramain. It was a Top 10 Finalist in Hajj Sustainability Solutions and is currently paused.
03 · Proof
Our advantages
Linked to the public record where one exists.
- AwardESG National Winner
National Winner, SME ESG Challenge 2025/2026 (SME Corp Malaysia × UN Global Compact Network Malaysia, Brunei & Cambodia) for Bean2Blossom. One of three winners, Kuala Lumpur, January 2026.
- UNGCUN Global Compact participant
Participant since 2024, listed as Belcoff Asia Pacific Sdn Bhd, ID 153705. Our profile is public on unglobalcompact.org.
- FairtradeFairtrade-certified coffee
Every cup we serve is Puro, Fairtrade and organic certified, roasted by Miko of Belgium. Fairtrade means a guaranteed minimum price plus a community premium for farmers.
- ProofRainforest conservation
Puro sales also fund rainforest conservation through World Land Trust.
- HalalHalal-recognised
The Puro coffee we serve is Halal-recognised.
- ZakatPembayar Zakat (PPZ-MAIWP)
Registered as a zakat-paying entity.
- ProofHajj Sustainability Solutions
Top 10 finalist for Suqya @ Road2Haramain, our waqf project for Malaysian pilgrims at the Haramain.
- ProofUN SDG alignment
Our work aligns with Sustainable Development Goals 1, 8, 10, 11, 12, 13 and 15.
- ProofOn national television
TV9’s Borak SeeNI featured our ESG initiative. Astro Awani covered the award on 26 February 2026.
04 · People
People commitments
- Wages above the minimum
We pay wages above the national minimum.
- The 5% pledge
At least five per cent of net profit is committed to social causes.
- Honest and open
We do business honestly and openly, and we talk with customers, suppliers, staff and the people around us.
- Supplier choice
We choose suppliers who also look after the environment and their workers. Puro, Fairtrade and organic certified, is one example.
05 · Reporting
Reporting
We would rather show the work than claim it. Start with the Founder’s Letter. A first Impact Summary is in preparation and will be published here when it is ready. Until then, questions are welcome at talktous@coffeestar.my.
Taste it at your office
The quickest way to judge all of this is a cup. We bring an Auto-Barista and Puro coffee to your office and brew for the team. No cost, no commitment. WhatsApp +6016 277 0080 or email talktous@coffeestar.my.