Coffee Star is rewriting how Malaysians experience coffee. We’re a Malaysian smart coffee technology company on a mission to make exceptional coffee accessible — not by opening another café, but by reimagining what coffee infrastructure can be. Our IoT-connected Auto-Barista Machines now operate at 114+ locations across Peninsular Malaysia, with active expansion into Saudi Arabia. Every cup we serve traces back to Belgium’s oldest roaster (Miko Koffie NV, established 1801) through Fairtrade-certified Puro coffee — proof that conscious capitalism and commercial scale aren’t opposites.
Our Story
In 2021, after years of corporate engineering at PETRONAS, YTL, Mouchel Parkman, and Jacobs Engineering, our founder Raja Ahmad Fauzan saw something the coffee industry had stopped questioning: why does great coffee require a barista, a queue, and a markup? The technology to brew café-quality espresso on demand existed. So did the demand for it in offices, hospitals, airports, and university campuses across Malaysia. What didn’t exist was a Malaysian company building the bridge.
That bridge is Coffee Star.
We blend three things most coffee brands keep separate:
- Automation — IoT-connected Auto-Barista Machines that grind whole beans, foam fresh milk, and brew espresso-based drinks 24/7 without a barista
- Accessibility — zero-risk B2B deployment that lets any host (office, hospital, airport, school) install a Coffee Star with no upfront cost
- Accountability — UN Global Compact membership, Fairtrade certification, and the Bean2Blossom circular economy program (Winner, SME ESG Challenge 2025/2026)
We’re proudly Malaysian — incorporated as Belcoff Asia Pacific Sdn Bhd (1648144-T) — but globally networked. Our coffee comes from Belgium. Our IoT platform talks to machines across two countries. Our standards align with the UN Sustainable Development Goals.
What We Do
B2C — Auto-Barista Kiosks
Self-service Coffee ATMs at airports, hospitals, universities, transit hubs, and high-footfall retail locations. Cashless. Card-only. Open 24/7.
B2B — Office Coffee Service
Subscription-based coffee programs for corporate offices. We supply the machines, the coffee, and the data — your team gets unlimited fresh espresso. No upfront cost, no maintenance burden.
Digital Marketplace
Direct-to-consumer e-commerce for Puro Fairtrade & Organic beans, accessories, and Coffee Star branded merchandise.
Coffee Star AI
An AI-powered assistant that helps customers find their nearest Auto-Barista, troubleshoot machines, and explore our products — available on every page of coffeestar.my.
Our Coffee
Every cup we serve is Puro® Coffee — a Fairtrade & Organic certified blend from Miko Koffie NV in Belgium. Miko has been roasting coffee since 1801, making them one of the oldest coffee houses in the world. Puro’s Fairtrade certification means farmers receive a guaranteed minimum price plus a community premium. Every kilo of Puro sold also funds rainforest conservation through World Land Trust.
We chose Puro because it lets us deliver three things simultaneously: world-class taste, ethical sourcing, and a story we’re proud to tell.
Our Founder
Raja Ahmad Fauzan — Founder & CEO
A Malaysian engineer-turned-entrepreneur, Raja Ahmad Fauzan brings a rare combination to Coffee Star: heavy-industry discipline and consumer-tech instinct.
Education
- Master’s qualifications, University of Portsmouth, United Kingdom
- Engineering, Universiti Teknologi MARA (UiTM)
Professional Memberships
- Institution of Engineers Malaysia (IEM)
- Institution of Civil Engineers UK (ICE)
- Project Management Institute (PMI)
Prior Career
- PETRONAS — engineering and project leadership
- YTL Corporation — infrastructure projects
- Mouchel Parkman plc (UK) — engineering consultancy
- Jacobs Engineering — multinational engineering services
- Trendy County (prior venture) — retail kiosk operator at KLIA, KLCC, Subang Airport, Senai Airport
His philosophy guides Coffee Star: conscious capitalism. The belief that businesses must pursue profitability AND contribute positively to society and the environment, anchored in Islamic values and ethical decision-making.
“Malaysia doesn’t need another nice coffee brand. We need bold, scalable companies that compete globally — and stay rooted in who we are. Coffee Star is my answer to that.”
— RAF, Founder & CEO
Awards & Recognition
- 🏆 SME ESG Challenge 2025/2026 — Winner — Awarded by SME Corp Malaysia & UN Global Compact Network Malaysia & Brunei (UNGCMYB) for the Bean2Blossom circular economy program
- 🏆 Top 10 Finalist — Hajj Sustainability Solutions — for the Suqya @ Road2Haramain Waqf Project
- 📺 Featured on TV9 Borak SeeNI — National television feature on the Coffee Star ESG initiative
- 🤝 Personal recognition by Minister Steven Sim at SME Corp Bean2Blossom showcase
Certifications & Memberships
- United Nations Global Compact — Participant since 2024 (UNGC ID: 153705)
- Fairtrade International — All coffee served carries Fairtrade certification
- Pembayar Zakat (PPZ-MAIWP) — Registered zakat-paying entity
- Halal-ready — Operating practices aligned with Halal standards
- Aligned with UN SDGs — Goals 1, 8, 10, 11, 12, 13, 15
Our ESG Programs
Bean2Blossom (Active)
Circular economy initiative that collects used coffee grounds from our 114+ machines and converts them into organic compost for urban farming and landscaping. Winner of the SME ESG Challenge 2025/2026.
MyCelium (In Development)
Follow-on program: used coffee grounds → substrate for gourmet mushroom cultivation. Targeting partnerships with B40 communities for income generation.
Inclusive Business Program (In Development)
Asnaf empowerment program in partnership with SME Corp Malaysia and MAIWP — training asnaf recipients as micro-entrepreneurs to operate Coffee Star kiosks at mosques.
Suqya @ Road2Haramain (Paused)
Waqf project to provide free coffee service to Malaysian Jemaah Haji at the Haramain. Top 10 Hajj sustainability finalist. Currently paused following partnership realignment.
Contact
Coffee Star® Malaysia
Belcoff Asia Pacific Sdn Bhd (1648144-T)
1-17-G, Space U8, Bukit Jelutong
40150 Shah Alam, Selangor, Malaysia
📞 +603 2770 0117
📱 WhatsApp: +6016 277 0080
✉️ wecare@coffeestar.my
For business partnerships: wecare@coffeestar.my (subject: “Partnership Enquiry”)
For hosting an Auto-Barista: wecare@coffeestar.my (subject: “Host a Coffee Star”)
For media: wecare@coffeestar.my (subject: “Media Enquiry”)
A note from our founder
The coffee industry doesn’t just have a quality problem. It has a thinking problem.
Too many brands stay stuck in old models — high overhead, inconsistent quality, zero scalability. We chose differently. We built automation into the DNA. We baked sustainability into the system, not the marketing copy. We aimed at scale that mattered — 114+ locations and counting, with global ambition rooted in Malaysian identity.
We’re just getting started.
— RAF